Break The Rules.Today, the business that gets noticed in the sea of marketing images breaks all the rules.
Over the past 7 days you completed grunt work that will be your strategic road map. Digging beneath the surface and becoming clear about your value, puts you ahead of most small businesses.
Next step – Create strategies that put oomph in your connection to the target market giving them reasons to clamor for more.
Strengths and weaknesses are internal. Meaning they are about your business. Become clear about the strengths and you become clear about your value to the buyer.
photo credit: kafka4prez
Identify the weaknesses and you identify the risks that cause buyers to be reluctant to purchase from you. You also identify what your competition can use to sell against you. Find the holes before the competition does.
With roughly seven in ten small businesses (size: 1-500 employees) closing their doors within the first two years of business, entrepreneurs know that it makes no difference if you’ve been in business forever or just starting to ride the roller coaster – at one time or another, self-doubt will rear it’s beastly head. The challenge is getting past it before it gets you.
The goal of this article is to help you develop a commitment to your belief about the enormous potential of your business so you can sell more stuff. This article provides a three-step approach to removing those pesky, dull-edged, self-doubting beliefs so that you can create powerful marketing messages and increase sales.
photo credit: Tim Green aka atoach
Recently, I had the chance to interview John Karczynski-Ferguson. Here’s a guy who looks and acts normal and is anything but normal.
He’s certainly not weird or odd. Quite the contrary. John is extraordinary.
In today’s world where HIPPA and privacy protection laws were created to keep everyone out of your business, those who really do need to know have also been pushed into the vast unknown.
