It’s So Quick And Easy Too!
photo credit: WordRidden
Actually, I’m not talking about the food. I’m talking about another kind of SPAM – people using social media to send unsolicited advertising messages.
If you think about it, SPAM and SPAMMING have a lot in common. For example, most people
- don’t enjoy the taste it leaves in their mouth
- don’t go looking for it
- don’t see you as a true friend when you feed it to them
The problem is, spammers see it as a way to find new customers. The fact is, it undermines a company’s growth potential and trashes the brand’s reputation.
With access to hundreds of millions of potential customers swimming in the vast sea of social networks, the opportunity is huge. The question to ask yourself is… do you want to be seen as a shark or a dolphin?