7 Kinds Of Collateral That Enrich The Buying Experience.
photo credit: Steve Snodgrass
Back in the day, marketing collateral for small business meant brochures, sales scripts, annual reports and a couple of pens with your logo. The use of these materials has typically been to promote the company and is rarely about the prospect.
Today, successful businesses have changed what and how they use marketing collateral. Bottom line…your collateral should be about the prospect and NOT about you. Taking this approach will heighten the desire for your products/services and infuse positive brand awareness in everything you do.