Day 7 – Marketing 101: Goals & Objectives

The B&W Of ROI

photo credit: Minimalist Photography

The path to mastering performance from your marketing efforts is lined with laser focused goals and objectives. The roadmap most successful entrepreneurs use to gain the greatest ROI incorporates a specific action plan with goals and objectives.

The statement below from the National School Boards Association summarizes the recommended process for goal/objective development.

The difference between where we are (current status) and where we want to be (vision and goals) is what we do (target objectives and action plans).  

Read more…

Day 6 – Marketing 101: The Competitive Analysis

Do you know who is out there vying for the same clients and revenue?

photo credit: Steve Snodgrass

Learn everything about the competition. Do your homework. Define what makes you different then… share with the world how your business is the best solution.

Analyzing the competition in 5 simple steps:

Read more…

Day 5 – Marketing 101: The Target Market

photo credit: visagency

If you’re dilemma is that you’re not selling the volume of business you desire, it’s time to come back to square one. Who are your real buyers?

Holy Schmoly…please don’t say “everyone” or anyone with a body or anyone with a house, or anyone with hair, or anyone who eats…etc.

Contrary to what you might have heard, the riches are in the niches. Think about it…if your target market is “everyone” then how can you ever expect anyone to fall in love with your expertise and say “I’ll take it!!” It won’t happen. The fact is, your marketing messages will be underwhelming and no one will notice you.

If you want to increase revenue, then tighten your niche. The more you know Read more…

Day 3 – Marketing 101: The Company Differentiator

photo credit: gogoloopie

Differentiate.

Embrace.

Lead.

Activating those three words will enhance your brand and provide a powerful platform for marketing your business.

Differentiate. Get very, very clear on whom you are and what makes your business different. Dig deep because that differentiator may be something very personal to you.

Read more…

Day 2: Marketing 101 – The Market Analysis

photo credit: V&A Steamworks

Is a crowd clamoring to buy your stuff?

According to the U.S. Department of Labor, the average consumer spends $49,638 a year on a range of expenditures. Are they spending their money on your stuff?

This article will help you develop a market analysis (B2B or B2C) so you can answer the most important business question you should ask everyday…does the market want what you’ve got? Use the worksheets below to completed a through investigation of your prospective buyer. Then identify trends, buying habits and potential opportunities that will lead you to smart business decisions.

Read more…