Day 9 – Marketing 101: The Tactics

3 Essential Tactics That Super Charge Traditional Marketing Strategies.

photo credit: Abulic Monkey

There are hundreds of tactics available that will maximize the budget you created on Day 1. Depending on your target market, many will help you gain exposure, customer loyalty and a larger piece of the pie. The 3 examples below are low to no cost. You will see how and why these tactics work and how you might use them. They’re my top 3 because they work across most industries and target markets and, they integrate well with traditional marketing like print advertisements, billboards, direct mailings and email campaigns.

Test market these tactics by adding one or all to your current marketing campaigns.

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Day 8 – Marketing 101: The Strategy

Break The Rules.

photo credit: visagency

Today, the business that gets noticed in the sea of marketing images breaks all the rules.

Over the past 7 days you completed grunt work that will be your strategic road map. Digging beneath the surface and becoming clear about your value, puts you ahead of most small businesses.

Next step – Create strategies that put oomph in your connection to the target market giving them reasons to clamor for more.

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Day 7 – Marketing 101: Goals & Objectives

The B&W Of ROI

photo credit: Minimalist Photography

The path to mastering performance from your marketing efforts is lined with laser focused goals and objectives. The roadmap most successful entrepreneurs use to gain the greatest ROI incorporates a specific action plan with goals and objectives.

The statement below from the National School Boards Association summarizes the recommended process for goal/objective development.

The difference between where we are (current status) and where we want to be (vision and goals) is what we do (target objectives and action plans).  

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Day 6 – Marketing 101: The Competitive Analysis

Do you know who is out there vying for the same clients and revenue?

photo credit: Steve Snodgrass

Learn everything about the competition. Do your homework. Define what makes you different then… share with the world how your business is the best solution.

Analyzing the competition in 5 simple steps:

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Day 5 – Marketing 101: The Target Market

photo credit: visagency

If you’re dilemma is that you’re not selling the volume of business you desire, it’s time to come back to square one. Who are your real buyers?

Holy Schmoly…please don’t say “everyone” or anyone with a body or anyone with a house, or anyone with hair, or anyone who eats…etc.

Contrary to what you might have heard, the riches are in the niches. Think about it…if your target market is “everyone” then how can you ever expect anyone to fall in love with your expertise and say “I’ll take it!!” It won’t happen. The fact is, your marketing messages will be underwhelming and no one will notice you.

If you want to increase revenue, then tighten your niche. The more you know Read more…