If you’re dilemma is that you’re not selling the volume of business you desire, it’s time to come back to square one. Who are your real buyers?
Holy Schmoly…please don’t say “everyone” or anyone with a body or anyone with a house, or anyone with hair, or anyone who eats…etc.
Contrary to what you might have heard, the riches are in the niches. Think about it…if your target market is “everyone” then how can you ever expect anyone to fall in love with your expertise and say “I’ll take it!!” It won’t happen. The fact is, your marketing messages will be underwhelming and no one will notice you.
If you want to increase revenue, then tighten your niche. The more you know Read more…