Day 5 – Marketing 101: The Target Market

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If you’re dilemma is that you’re not selling the volume of business you desire, it’s time to come back to square one. Who are your real buyers?

Holy Schmoly…please don’t say “everyone” or anyone with a body or anyone with a house, or anyone with hair, or anyone who eats…etc.

Contrary to what you might have heard, the riches are in the niches. Think about it…if your target market is “everyone” then how can you ever expect anyone to fall in love with your expertise and say “I’ll take it!!” It won’t happen. The fact is, your marketing messages will be underwhelming and no one will notice you.

If you want to increase revenue, then tighten your niche. The more you know Read more…

Day 3 – Marketing 101: The Company Differentiator

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Differentiate.

Embrace.

Lead.

Activating those three words will enhance your brand and provide a powerful platform for marketing your business.

Differentiate. Get very, very clear on whom you are and what makes your business different. Dig deep because that differentiator may be something very personal to you.

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Day 2: Marketing 101 – The Market Analysis

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Is a crowd clamoring to buy your stuff?

According to the U.S. Department of Labor, the average consumer spends $49,638 a year on a range of expenditures. Are they spending their money on your stuff?

This article will help you develop a market analysis (B2B or B2C) so you can answer the most important business question you should ask everyday…does the market want what you’ve got? Use the worksheets below to completed a through investigation of your prospective buyer. Then identify trends, buying habits and potential opportunities that will lead you to smart business decisions.

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The Twelve Days of Marketing 101

How To Create A Power Marketing Plan That Inspires Others To Buy What You’re Selling

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Starting tomorrow, and for the next twelve days, we’ll take a deep dive into the detail behind a marketing plan that drives business. There’s never been a better time than now to create a killer plan with a rock solid strategy.

Each day will follow a specific aspect of the classic marketing plan as outlined in Marketing 101. You’ll understand the method behind the marketing madness, cost cutting tactics and find additional resources to develop a power marketing plan that inspires others to buy what you’re selling. Best part is…if you tackle a section a day, you’ll have that killer plan in just twelve days!

Before we go to far, let’s take a look at what marketing really means. As you embrace the “Twelve Days of Marketing 101″ series you’ll quickly learn what it takes to create a powerful marketing plan.

theVisionaryAgency’s Definition of Marketing

“Everything you do that creates an emotional impact and causes someone to part with their money to purchase your product or service.”

Bottom line…marketing is about the buyer (that person who spends their hard earned money) and not about you! When you embrace that concept you harness a key element for success.

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Success In Marketing: Overcoming Self-Doubt

Entrepreneurs Increase Sales By Overcoming Self-Doubt

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With roughly seven in ten small businesses (size: 1-500 employees) closing their doors within the first two years of business, entrepreneurs know that it makes no difference if you’ve been in business forever or just starting to ride the roller coaster – at one time or another, self-doubt will rear it’s beastly head. The challenge is getting past it before it gets you.

The goal of this article is to help you develop a commitment to your belief about the enormous potential of your business so you can sell more stuff. This article provides a three-step approach to removing those pesky, dull-edged, self-doubting beliefs so that you can create powerful marketing messages and increase sales.

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