photo credit: gogoloopie
Activating those three words will enhance your brand and provide a powerful platform for marketing your business.
Differentiate. Get very, very clear on whom you are and what makes your business different. Dig deep because that differentiator may be something very personal to you.
photo credit: V&A Steamworks
According to the U.S. Department of Labor, the average consumer spends $49,638 a year on a range of expenditures. Are they spending their money on your stuff?
This article will help you develop a market analysis (B2B or B2C) so you can answer the most important business question you should ask everyday…does the market want what you’ve got? Use the worksheets below to completed a through investigation of your prospective buyer. Then identify trends, buying habits and potential opportunities that will lead you to smart business decisions.
How To Create A Power Marketing Plan That Inspires Others To Buy What You’re Sellingphoto credit: andyarthur
Starting tomorrow, and for the next twelve days, we’ll take a deep dive into the detail behind a marketing plan that drives business. There’s never been a better time than now to create a killer plan with a rock solid strategy.
Each day will follow a specific aspect of the classic marketing plan as outlined in Marketing 101. You’ll understand the method behind the marketing madness, cost cutting tactics and find additional resources to develop a power marketing plan that inspires others to buy what you’re selling. Best part is…if you tackle a section a day, you’ll have that killer plan in just twelve days!
Before we go to far, let’s take a look at what marketing really means. As you embrace the “Twelve Days of Marketing 101″ series you’ll quickly learn what it takes to create a powerful marketing plan.
theVisionaryAgency’s Definition of Marketing
“Everything you do that creates an emotional impact and causes someone to part with their money to purchase your product or service.”
Bottom line…marketing is about the buyer (that person who spends their hard earned money) and not about you! When you embrace that concept you harness a key element for success.
photo credit: WordRidden
Actually, I’m not talking about the food. I’m talking about another kind of SPAM – people using social media to send unsolicited advertising messages.
If you think about it, SPAM and SPAMMING have a lot in common. For example, most people
The problem is, spammers see it as a way to find new customers. The fact is, it undermines a company’s growth potential and trashes the brand’s reputation.
With access to hundreds of millions of potential customers swimming in the vast sea of social networks, the opportunity is huge. The question to ask yourself is… do you want to be seen as a shark or a dolphin?
