photo credit: birgerking
theVisionaryBlog will feature the “Top 10 Social Media Success Stories” for small businesses beginning in September, 2011. The Great Success Story Hunt is on and we want to hear how you rocked the world with your social media strategy.
Last week I was in the grocery store. On my list was ketchup. In my mind’s eye I could see myself zipping down the condiments aisle to the ketchup display and quickly grabbing a bottle of Heinz from the shelf.
That was how I thought it would play out.
7 Kinds Of Collateral That Enrich The Buying Experience. photo credit: Steve Snodgrass
Back in the day, marketing collateral for small business meant brochures, sales scripts, annual reports and a couple of pens with your logo. The use of these materials has typically been to promote the company and is rarely about the prospect.
Today, successful businesses have changed what and how they use marketing collateral. Bottom line…your collateral should be about the prospect and NOT about you. Taking this approach will heighten the desire for your products/services and infuse positive brand awareness in everything you do.
3 Essential Tactics That Super Charge Traditional Marketing Strategies. photo credit: Abulic Monkey
There are hundreds of tactics available that will maximize the budget you created on Day 1. Depending on your target market, many will help you gain exposure, customer loyalty and a larger piece of the pie. The 3 examples below are low to no cost. You will see how and why these tactics work and how you might use them. They’re my top 3 because they work across most industries and target markets and, they integrate well with traditional marketing like print advertisements, billboards, direct mailings and email campaigns.
Test market these tactics by adding one or all to your current marketing campaigns.
The B&W Of ROI photo credit: Minimalist Photography
The path to mastering performance from your marketing efforts is lined with laser focused goals and objectives. The roadmap most successful entrepreneurs use to gain the greatest ROI incorporates a specific action plan with goals and objectives.
The statement below from the National School Boards Association summarizes the recommended process for goal/objective development.
The difference between where we are (current status) and where we want to be (vision and goals) is what we do (target objectives and action plans).
