by chris beebe
When I speak to groups about niche marketing the first objection I get is…”If I declare a niche then my opportunity for new business goes down the toilet.” Quite the contrary.
The fact is, the wider your market audience, the longer it takes to break into the market; the harder it is for others to seek you out and the fewer quality clients you will have. The truth is, the riches are in the niches.
by ford buchanan
Holy Schmoly…please don’t say “everyone” or anyone with a body or anyone with a house, or anyone with hair, or anyone who eats…etc.
The riches are in the niches. Think about it…if your target is “everyone” then how can you ever expect to lead with a clear message that makes people say “pick me!!!” It doesn’t happen. Your message will be muddy and it will take people longer to realize that you’re talking to them.
The tighter the niche, the more likely you are to know what keeps your target audience up at night. The more you understand what keeps them up at night, the more you understand how your products cure their pain.
It’s only when you truly know what pains your audience and how you cure the pain, that you can create concise messages with strong calls to action that compel someone to say “I WANT IT!”
Before you spend too much time using social media to build your business, know your target audience. Who out there has more thoughts on this? Add your sweet ideas below.
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