Day 12 – Marketing 101: The Collateral

7 Kinds Of Collateral That Enrich The Buying Experience.

 photo credit: Steve Snodgrass

Back in the day, marketing collateral for small business meant brochures, sales scripts, annual reports and a couple of pens with your logo. The use of these materials has typically been to promote the company and is rarely about the prospect.

Today, successful businesses have changed what and how they use marketing collateral. Bottom line…your collateral should be about the prospect and NOT about you. Taking this approach will heighten the desire for your products/services and infuse positive brand awareness in everything you do.

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Day 6 – Marketing 101: The Competitive Analysis

Do you know who is out there vying for the same clients and revenue?

photo credit: Steve Snodgrass

Learn everything about the competition. Do your homework. Define what makes you different then… share with the world how your business is the best solution.

Analyzing the competition in 5 simple steps:

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Day 5 – Marketing 101: The Target Market

photo credit: visagency

If you’re dilemma is that you’re not selling the volume of business you desire, it’s time to come back to square one. Who are your real buyers?

Holy Schmoly…please don’t say “everyone” or anyone with a body or anyone with a house, or anyone with hair, or anyone who eats…etc.

Contrary to what you might have heard, the riches are in the niches. Think about it…if your target market is “everyone” then how can you ever expect anyone to fall in love with your expertise and say “I’ll take it!!” It won’t happen. The fact is, your marketing messages will be underwhelming and no one will notice you.

If you want to increase revenue, then tighten your niche. The more you know Read more…

Day 2: Marketing 101 – The Market Analysis

photo credit: V&A Steamworks

Is a crowd clamoring to buy your stuff?

According to the U.S. Department of Labor, the average consumer spends $49,638 a year on a range of expenditures. Are they spending their money on your stuff?

This article will help you develop a market analysis (B2B or B2C) so you can answer the most important business question you should ask everyday…does the market want what you’ve got? Use the worksheets below to completed a through investigation of your prospective buyer. Then identify trends, buying habits and potential opportunities that will lead you to smart business decisions.

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The Twelve Days of Marketing 101

How To Create A Power Marketing Plan That Inspires Others To Buy What You’re Selling

photo credit: andyarthur

Starting tomorrow, and for the next twelve days, we’ll take a deep dive into the detail behind a marketing plan that drives business. There’s never been a better time than now to create a killer plan with a rock solid strategy.

Each day will follow a specific aspect of the classic marketing plan as outlined in Marketing 101. You’ll understand the method behind the marketing madness, cost cutting tactics and find additional resources to develop a power marketing plan that inspires others to buy what you’re selling. Best part is…if you tackle a section a day, you’ll have that killer plan in just twelve days!

Before we go to far, let’s take a look at what marketing really means. As you embrace the “Twelve Days of Marketing 101″ series you’ll quickly learn what it takes to create a powerful marketing plan.

theVisionaryAgency’s Definition of Marketing

“Everything you do that creates an emotional impact and causes someone to part with their money to purchase your product or service.”

Bottom line…marketing is about the buyer (that person who spends their hard earned money) and not about you! When you embrace that concept you harness a key element for success.

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