Last week I was in the grocery store. On my list was ketchup. In my mind’s eye I could see myself zipping down the condiments aisle to the ketchup display and quickly grabbing a bottle of Heinz from the shelf.
That was how I thought it would play out.
7 Kinds Of Collateral That Enrich The Buying Experience.
photo credit: Steve Snodgrass
Back in the day, marketing collateral for small business meant brochures, sales scripts, annual reports and a couple of pens with your logo. The use of these materials has typically been to promote the company and is rarely about the prospect.
Today, successful businesses have changed what and how they use marketing collateral. Bottom line…your collateral should be about the prospect and NOT about you. Taking this approach will heighten the desire for your products/services and infuse positive brand awareness in everything you do.
How To Create A Power Marketing Plan That Inspires Others To Buy What You’re Sellingphoto credit: andyarthur
Starting tomorrow, and for the next twelve days, we’ll take a deep dive into the detail behind a marketing plan that drives business. There’s never been a better time than now to create a killer plan with a rock solid strategy.
Each day will follow a specific aspect of the classic marketing plan as outlined in Marketing 101. You’ll understand the method behind the marketing madness, cost cutting tactics and find additional resources to develop a power marketing plan that inspires others to buy what you’re selling. Best part is…if you tackle a section a day, you’ll have that killer plan in just twelve days!
Before we go to far, let’s take a look at what marketing really means. As you embrace the “Twelve Days of Marketing 101″ series you’ll quickly learn what it takes to create a powerful marketing plan.
theVisionaryAgency’s Definition of Marketing
“Everything you do that creates an emotional impact and causes someone to part with their money to purchase your product or service.”
Bottom line…marketing is about the buyer (that person who spends their hard earned money) and not about you! When you embrace that concept you harness a key element for success.
by chris beebe
When I speak to groups about niche marketing the first objection I get is…”If I declare a niche then my opportunity for new business goes down the toilet.” Quite the contrary.
The fact is, the wider your market audience, the longer it takes to break into the market; the harder it is for others to seek you out and the fewer quality clients you will have. The truth is, the riches are in the niches.
