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People Making A Difference

(Archive)
03 May

Day 11 – Marketing 101: The Critical Success Factors

Marketing 101 - success factorsCreative Commons License photo credit: visagency

In the midst of a blizzard, how will you know if your car is still on the road?

Critical success factors are the benchmarks by which you determine if you’re still on path to achieve your goals. They alert you in advance that your goal is on track or in peril.

The old model for many small business owners has been to develop strategies, create a timeline to deploy the tactics and hope it all comes together. The bold truth is, the competition is more prevalent and they’re now all on the same level playing field. You can no longer “hope” you’ll stay on target – you need a leg up. It’s more important than ever to know where you want to go, develop the strategies and put critical sign posts in place to assure a strong ROI.

Read more…

03 February

Be Part Of The Solution

giveCreative Commons License photo credit: Tim Green aka atoach

Recently, I had the chance to interview John Karczynski-Ferguson. Here’s a guy who looks and acts normal and is anything but normal.

He’s certainly not weird or odd. Quite the contrary. John is extraordinary.

Read more…

02 November

Who Can Help Save Your Life In An Emergency?

by clevercupcakes

MAMA can.

In today’s world where HIPPA and privacy protection laws were created to keep everyone out of your business, those who really do need to know have also been pushed into the vast unknown.

Read more…

07 October

From The Field Rises A Center For The Arts

Cellist playing on the lake at Arranmore Center For The Arts in Oswego, IL

Imagine a place where a cellist can be one with their cello on a lake at dusk. Imagine a theatrical performance that shares the air with fire flies. A visual arts opening that takes place in a barn. And…imagine a place that blends historic and modern buildings to enhance the aesthetics of the land.

THAT’S where you’ll find Arranmore Center For The Arts. A place where opportunities to think and work collaboratively exceed expectations.

Read more…

07 September

A Family Quest

How far would you go to save a child?

By nina matthews photography

Do all parents of challenged children want to run from the truth?

When they’re born you expect them to grow up and be happy, contributing members of society. You never expect them to be incapable of formulating a sentence at seven or to be suicidal at nine.

Marlin Keesler wanted to believe what others were telling him - not to be worried…it was a phase. He wasn’t willing to see the red flags. He also wasn’t willing to admit to himself that yelling louder would not help his son learn to spell.

When his children were small Marlin worked an exhausting night shift for the airlines. Gone before the kids got home from school and back home long after they were asleep. Needless to say he wasn’t present in their lives. The combination of his children’s challenges and his inability to be present in their lives was causing his family to fall apart.

Every second of every day parents make choices that affect their entire family. The choice today is about being present. Physically and emotionally present for yourself and the ones you love. Are you?

How far would you go if your child was in trouble and your family was falling apart? Say…26.2 miles? Would you run a grueling, pain inducing marathon? How about two? What about fifty? Would you set out on a quest to save your children by running 50 marathons in 50 states? Marlin did and he didn’t even like to run. Read more…

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