Life Uncensored. Explore The Possibilities

Archive for January, 2011

20 January

The new way to do SPAM

It’s So Quick And Easy Too!Social Networking SPAM

Creative Commons License photo credit: WordRidden

Actually, I’m not talking about the food. I’m talking about another kind of SPAM – people using social media to send unsolicited advertising messages.

If you think about it, SPAM and SPAMMING have a lot in common. For example, most people

  • don’t enjoy the taste it leaves in their mouth
  • don’t go looking for it
  • don’t see you as a true friend when you feed it to them

The problem is, spammers see it as a way to find new customers. The fact is, it undermines a company’s growth potential and trashes the brand’s reputation.

With access to hundreds of millions of potential customers swimming in the vast sea of social networks, the opportunity is huge. The question to ask yourself is… do you want to be seen as a shark or a dolphin?

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14 January

It’s Time To End The Social Media Mystery

The Big 3 FAQ’s

In a world where social media confusion is dominating conversation about its ability to improve the bottom line, it’s not surprising that successful small business owners and seasoned sales reps are struggling to find their place in this new world of social media communication. In fact, many who attend my talks on marketing, social media and personal branding are in a panic about how to use this stuff. 
 

by taberandrew

The same three questions are asked each time I speak to a group.

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