Niche, Niche, Who’s Got A Niche
by chris beebe
It May Be Worth A Cool Million
When I speak to groups about niche marketing the first objection I get is…”If I declare a niche then my opportunity for new business goes down the toilet.” Quite the contrary.
The fact is, the wider your market audience, the longer it takes to break into the market; the harder it is for others to seek you out and the fewer quality clients you will have. The truth is, the riches are in the niches.
Case in point. “Forbes Magazine” recently wrote about 20 niche businesses with revenues into the millions. From sunglasses for people with fat heads (Fatheadz) to sock subscriptions (BlackSocks), these entrepreneurs found a need that the market was missing and people wanted. Then, they created something to fill the niche and made millions.
These savvy business owners got clear about the value of their product to the niche and honed in by marketing to the group most eager to buy what they have.
Have you found your niche?
If not, start looking. It will be the best marketing decision you ever make. If you do have a niche, I’d love to hear your personal story. Add your cool story and share your niche with the world below.
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