
by chris beebe
It May Be Worth A Cool Million
When I speak to groups about niche marketing the first objection I get is…”If I declare a niche then my opportunity for new business goes down the toilet.” Quite the contrary.
The fact is, the wider your market audience, the longer it takes to break into the market; the harder it is for others to seek you out and the fewer quality clients you will have. The truth is, the riches are in the niches.
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